Quick fix weight loss videos on social media have soared by nearly 300 per cent in the last 12 months - and it’s having a detrimental impact on mental health. <br /><br />Online analysis found there have been over eight million posts in 2024 alone about ‘burning fat quickly’ on TikTok. <br /><br />And Google searches for these types of ‘quick fixes’ have increased by 581 per cent in the last 12 months. <br /><br />However, a poll of 2,000 adults, found 42 per cent admit that ‘quick weight loss’ content makes them feel insecure and negatively impacts their mental health. <br /><br />And 59 per cent agree celebrity and weight loss content is the worst thing on social media for their mental health. <br /><br />The research was commissioned by ASICS, as part of its ‘15 Minute Weight Loss’ [www.asics.com/gb/en-gb/mk/15minuteweightloss] campaign, showing just 15 minutes of exercise is enough to take the weight off our minds. <br /><br />Professor Brendon Stubbs, a leading researcher in exercise and mental health from King’s College London, said: “By becoming too focused on the short-term and often narrow possibility of losing weight, we are neglecting the profound and multifaceted benefits movement can have on our minds.
